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Thứ Ba, 21 tháng 5, 2019

#WeBuildWednesdays Ep 34: Measuring ROI Using Attribution Models

Take Control of Your Marketing Dollars Hey guys. Happy Wednesday! It’s Mike Norris. I’m here to talk to you today about how you can better measure ROI with attribution models. I chose this topic because 43% of companies list measuring ROI as their top marketing challenge. Adoption of marketing attribution has climbed in the past year by about 26%, but less

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